Meat lovers take note: Matsuya brings back its MEGA Mori bowls

Are you a meat lover? Matsuya is bringing back its MEGA sized meat bowls for one week only. The chain will revive its MEGA Mori Fair from October 13 at 10:00, offering bowls with double the usual amount of meat. The promotion will run until October 20 at 10:00.

Matsuya is one of Japan’s major fast food chains specializing in gyumeshi, a beef bowl made of thinly sliced beef simmered in a soy based sauce and served over rice. Gyumeshi is a standard everyday meal in Japan, known for being quick, inexpensive, and widely available at chains such as Matsuya, Sukiya, and Yoshinoya. Because of its simplicity and accessibility, it remains a common choice for commuters, students, and families.

The company operates restaurants nationwide and maintains a menu centered on beef bowls, pork dishes, curry plates, and rotating seasonal items. Limited time releases have become a regular part of Matsuya’s strategy, allowing the chain to introduce new flavors and portion variations for short periods. These campaigns often attract attention from customers who follow the chain’s updates and want to try new items before they disappear.

The MEGA Mori Fair is one of Matsuya’s short term promotions. It focuses on significantly increased meat portions and previously appeared as a one day event on August 29, a date often nicknamed Niku no Hi in Japan because the numbers 2 and 9 can be read as “ni” and “ku,” forming the word for meat. Strong customer response prompted Matsuya to expand the fair into a week‑long nationwide offering.

Two items will be available during the fair. The Kimu Karu Don MEGA Mori is priced at 1,200 yen and combines kimchi with thinly sliced beef rib, a popular “kimchi karubi” flavor pairing in Japan, and features a double meat portion. The Buta Roast Negi Shio Don MEGA Mori is priced at 1,140 yen and features pork loin topped with negi shio, a mixture of chopped green onions and lightly salted sauce that gives the bowl a lighter, refreshing flavor. Both items are available for dine in and takeout. Miso soup is included for dine in customers and can be added to takeout orders for an additional charge.

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Matsuya highlights its MEGA Mori Fair with double meat portions in Kimchi Beef and Pork Loin Negi Shio bowls. / 松屋

The fair runs for a limited time, so fans who want to try the double‑meat bowls should visit early.